Television
Credits: Sky Sports, Premier League, IMG, BBC Sport, BBC News, Sky News.
Direction: Rainbow Laces x Barclays, 2022
Production: Whisper, Women’s Super League on BBC TV 2018-2021
Podcasts
Host of Counter Pressed, a Spotify Original women’s football podcast
Wrighty’s House – a Spotify Original podcast hosted by Ian Wright
Writing
Book – Rise of the Lionesses: Incredible Moments from Women’s Football
Sport Business – Women’s sport needs to be cautious of fairy godmother magic
Attitude Magazine – Josh Cavallo on coming out and kickstarting change in football
GQ – England’s OneLove armband u-turn proves in football, the dictators always win
The Guardian – Women’s football is growing but can the FA keep pace with demand?
Vice – A Crisis of Cash: Women’s Football Is as Popular as Ever, But Equal Pay Is Still Far Away
Vice – How Japan Pulled Off One of the Greatest Victories in Sporting History
BBC Sport Sam Kerr: My life in five pictures
Event hosting
Hosting conference panels and conversations, Q&As and event MC.
Consultancy
I’ve worked with various brands and agencies on football creative projects. This has included content series concepts, storytelling, documentary ideas and storyboarding, ghostwriting and copywriting. I’ve also worked with agencies and brands to support the development and delivery of football-related campaigns including insight expert knowledge sharing, marketing and campaign delivery.
Clients include: Nike, Adidas, Cow, Ready10, Goal Click.
Flo Lloyd-Hughes 